Brevo campaign analysis
[CAMPAIGN_COUNT] campaigns · [DATE_RANGE]
Source: Brevo · Generated [GENERATED_DATE]
Overview
Sent / Delivered
[SENT] / [DELIVERED]
[DELIVERY_RATE]% delivery rate
Open rate
[OPEN_RATE]%
[UNIQUE_OPENS] unique opens
CTR / CTOR
[CTR]% / [CTOR]%
[UNIQUE_CLICKS] unique clicks
Bounce / Unsub / Spam
[BOUNCE_RATE]% / [UNSUB_RATE]% / [SPAM_RATE]%
hard + soft bounce combined
Benchmark comparison
Open rate
[OPEN_RATE]%
[OPEN_RATE_VERDICT]
CTR
[CTR]%
[CTR_VERDICT]
Per-campaign detail
Campaign
Sent
Open %
CTR %
CTOR %
Bounce %
Unsub %
[CAMPAIGN_NAME]
[C_SENT]
[C_OPEN]
[C_CTR]
[C_CTOR]
[C_BOUNCE]
[C_UNSUB]
CTR by campaign
[CAMPAIGN_SHORT_NAME]
Written analysis
Strengths (+)
[STRENGTH_1_TIED_TO_A_NUMBER]
[STRENGTH_2_TIED_TO_A_NUMBER]
Weaknesses (-)
[WEAKNESS_1_TIED_TO_A_NUMBER]
[WEAKNESS_2_TIED_TO_A_NUMBER]
Recommendations
P1
[CONCRETE_ACTION_MOTIVATED_BY_A_METRIC]
P2
[CONCRETE_ACTION_MOTIVATED_BY_A_METRIC]
P3
[CONCRETE_ACTION_MOTIVATED_BY_A_METRIC]